Drake and Billie Eilish were inspired to collaborate largely due to their mutual respect and shared appreciation for each other's artistry, as well as Billie’s deep connection to hip-hop culture, which has influenced her music significantly. Billie has cited hip-hop artists like Drake and Lil Wayne as key inspirations growing up, admiring their innovation and genre-blending styles.
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This admiration fostered a friendship between the two, with Billie defending Drake publicly and emphasizing that he has been a supportive fan of her work since she was young. Their collaboration reflects a natural extension of this mutual artistic influence and personal rapport rather than a purely commercial decision.
https://faroutmagazine.co.uk/billie-eilish-doesnt-want-to-collaborate-with-any-other-artist/
In summary, the collaboration was inspired by Billie’s longstanding respect for hip-hop and Drake’s music, their personal friendship, and a shared creative vision that bridges their distinct musical worlds.